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Daymon Worldwide announced the appointment of consumer packaged goods veteran Carla Cooper as the company’s president/CEO, effective January 1, 2011.

Cooper brings to the role almost 20 years in senior management positions at some of America’s best-known companies, including: Coca-Cola, PepsiCo, Procter and Gamble and The Kellogg Company. Most recently, she served as senior vice president of the Quaker, Tropicana and Gatorade Sales organization. Prior to that, she was President and GM of The Natural and Frozen Foods Division at Kellogg’s.

Alan Noddle, the Daymon board member who has been serving as the interim president since the resignation of Alex Miller last May, will step down and return to his position on the board of directors. Daymon founder Milton Sender remains as chairman of the private brand company.

“The best practices Carla developed during her time in the consumer branding world will help fuel the growth of Daymon Worldwide as the company looks to expand its footprint and customer base,” said Sender in a prepared statement. “She is a proven leader and general manager who has a keen appreciation for the value of relationships—with clients and internal stakeholders. Having worked side-by-side with Carla on Daymon’s board of directors, I am confident she is the right person to lead Daymon Worldwide into its next phase of growth.”

Daymon defines itself as “an employee-owned company specializing in developing private brand products and programs with approximately 100 large retailers around the world on behalf of the over 4,000 producers and manufacturers it represents. Though primarily working with supermarkets, Daymon also works in nine additional channels of trade. Anderson Daymon, a sister company, represents national and regional brands, as well as developing private brand programs.

“Daymon Interactions is the largest demonstration, consumer marketing, and mystery shopping company in the world operating in North America, Japan, South Korea, Taiwan, Australia, and Mexico. Daymon Worldwide Design develops labels and packaging, as well as, in store merchandising, signage and displays for many of Daymon’s retail customers and manufacturers.”
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