retail news in context, analysis with attitude

The Private Label Manufacturers Association (PLMA) is out with a new study saying that a switch to private brands can save consumers as much as one-third of their typical weekly spend on groceries. The study tracked pricing for 40 items that were defined as “typical” purchases for the average consumer.
KC's View:
The real surprise would have been if a PLMA study said that private brands cost people more money. The PLMA study reinforces its mission ... not that there’s anything wrong with that.