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Reuters reports that “PepsiCo Inc is ‘very close’ to launching new products that use a mix of sweeteners and flavor modifiers to make low-calorie drinks taste better than ever, its chief executive said on Monday.”

CEO Indra Nooyi says that “a breakthrough would involve not only sweeteners, but ingredients to balance the impact of those sweeteners. This includes making ‘one teaspoon of sugar taste like four’ or cutting short the taste of a sweetener's flavor, thereby preventing an aftertaste.”

According to the story, “Dr Pepper Snapple Group Inc is also experimenting with low-calorie sweeteners and modifiers. The company's chief executive, Larry Young, said that it was easy to go 90 percent toward creating a great-tasting low-calorie product, but that the final 10 percent of the way was very difficult.”
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