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Advertising Age reports on a survey of children and parents by the market research firm Smarty Pants, in which they rated the brands that both “please” and “disappoint” them.

The interesting thing is that four of the top-rated family brands have a traditional aura about them - Kraft Macaroni and Cheese, Pepperidge Farm Goldfish, Crayola Crayons, and the Disney Channel. Only one of the favorite brands might be considered modern, or technological - the Wii - and that seems to be because it encourages family participation.

The “disappointing” brands include the Grand Theft Auto video game (largely because of its violence), Starbucks (because it is perceived as being too expensive in a recessionary economy), and Burger King (cited for having “crude” commercials and food that is anything but nutritious).
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