retail news in context, analysis with attitude

USA Today reports that nutrition labels - listing calories, calories from fat, total fat, saturated fat, cholesterol, sodium, protein and vitamins - will be required for “40 of the most commonly purchased cuts of beef, poultry, pork and lamb,” as of January 1, 2012, according to new rules published by the US Department of Agriculture (USDA).

“Federal officials say they hope the labels will make Americans as conscious about health choices in the meats they buy as they have become in scouring labels on other packaged food products,” the paper writes.

An example cited by the paper: “A 4-ounce serving of regular ground beef that is 73% lean meat ... contains 350 calories, 270 of them from fat, according to the USDA, making up 60% of the suggested daily intake of saturated fat in a 2,000-calorie diet.”
KC's View:
Some won’t like this, but information can be an effective sales tool. It is yet another example of how transparency is becoming ubiquitous ... like it or not.