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Tesco-owned Fresh & Easy Neighborhood Markets announced that it will finally begin opening stores in Northern California, a move that has been delayed in part by the state’s dismal economy, and in part because the company felt the need to tweak the small-store concept that it originally brought to Southern California, Arizona and Nevada.

The 11 stores are in San Jose (2), Danville, Pacifica, Concord, Vacaville, Modesto, Walnut Creek, Pleasanton, Hayward, and Napa, and will open between March 2 and April 27. There also are two stores planned for San Francisco, though no dates yet have been set for those debuts.

“Opening our first Northern California stores is another big step in our expansion plans, and we look forward to bringing fresh, wholesome food at affordable prices to these neighborhoods,” said Fresh & Easy CEOTim Mason in a prepared statement. “We’re thrilled by the response we’ve already seen on our website for these new job positions and we are proud to bring more good jobs to the area.”
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