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The New York Times reports on Procter & Gamble’s male-oriented website,, which is designed to offer family men advice on a wide range of subjects - from romance to cooking, cleaning to grooming, exercise to child-rearing.

The move follows similarly themed websites aimed at women and teenaged girls, which P&G has found to be successful and extending its marketing message through a content-driven venue.

There is some skepticism about the site, with a few analysts suggesting that men are more interested in single subject publications as opposed to broadly themed efforts. But P&G believes that by “speaking to the whole man,” it can take advantage of of an untapped marketing opportunity.
KC's View:
It actually is a pretty good’ll be interesting to see how it develops.