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Nielsen Online Basket View™, powered by MyWebGrocer’s aggregated e-commerce sales information, will provide regular insights on online supermarket shopping sales, including online shopping basket purchases. This will be the first time aggregate data will be available for online grocery shopping.

U.S. CPG sales are expected to grow from $12 billion to $25 billion by 20141. Nielsen and MyWebGrocer research shows:
  • 25% of U.S. CPG purchases are researched online, including retailer weekly ads, searching for deals and recommendations from social sites.2
  • 97% of the time, the researched product is the product ultimately purchased, whether online or in-store.3
  • Online grocery shoppers are spending 2X as much on average at a retailer, compared to what an in-store only shopper spends.4
  • Understand the importance of online grocery for your brand. Contact us to find out more.

    1. Nielsen estimation 2. Nielsen survey, April/May 2011 3. Nielsen survey, April/May 2011 4. MWG Shopper Data, Q1 2011
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