retail news in context, analysis with attitude

A couple of interesting football-and-food related stories this morning...

• Supervalu is out with its annual “Snack Down Survey,” conducted by Harris Interactive, examining people’s eating habits while watching the football playoffs.

“Consistent with last year's inaugural survey, the majority of respondents said they ‘never’ feel guilty about what they eat while watching the games, however, this year a significantly higher percentage of men (60 percent) than women (46 percent) indicated no guilt about fumbling their health goals. In fact, the majority said they will choose snacks they don't consider healthy, apparently viewing the game as an excuse to tackle their favorite foods. Top picks for this year's game were dips and spreads, up from last year to 30 percent; chicken wings at 22 percent; and pizza at 17 percent. However, compared to last year's number one favorite, the ‘chips were down’ with chips and salty snacks such as peanuts, popcorn or pretzels falling from first place snack choice to fourth place at 14 percent. Ever popular burgers, dogs and brats came in at 9 percent.”

Another result of the survey: “More than 80 percent plan on watching the Super Bowl in their own home, the survey found. Among those who plan on hosting a Super Bowl party, the majority of hosts plan on doing all of the preparation themselves. The amount fans plan to spend on foods and snacks is down compared to last year: half of those hosting a party plan to spend $50 or less, versus $100 or less in 2010.”

• The other story is from Bloomberg:

“Almost one in 10 sports fans has a blood alcohol content above the legal limit as they exit the stadium after football and baseball games, a study found ... The research, which involved giving breath tests to 362 attendees of 13 baseball and 3 football games, also found that 40 percent had been drinking, according to the report in the journal. Fans younger than age 35 were 9 times likelier to be above the legal limit. The use of alcohol by sports spectators is understudied, the researchers said.”

In addition, “  Those who attended tailgate parties had a 14 times greater risk of being inebriated than those who hadn’t attended a party. Almost 1 in 4 people who tailgated reported consuming five or more drinks while tailgating, the study found.”
KC's View:
The irony? The study was supported by the Robert Wood Johnson Foundation. Robert Wood Johnson’s great-grandson is Robert Wood "Woody" Johnson IV, who also is the owner of the New York Jets ... and I’m guessing that if the Jets actually win this weekend, more than a few fans are likely to be over-served.