retail news in context, analysis with attitude

• The Chicago Tribune reports that “Meijer continues to expand its footprint in the Chicago area and edge closer to the city of Chicago. This summer it will open a store in Melrose Park and this week, Berwyn’s City Council approved plans to locate a Meijer store at the southeast corner of Cermak Road and Harlem Avenue, a store that will create 100 jobs ... Grand Rapids, Mich.-based Meijer, which entered the local market in 1999, has 13 stores in the Chicago suburbs, including two of its smaller “new format” stores that opened in Niles and Orland Park last year.”

• The New York Times reports that Kellogg Co. is advertising its new Crunchy Nut cereal solely on the basis of its taste - and not for its nutritional or lifestyle-related benefits.

“Acceptable taste is necessary for any brand, but this is the high end of taste, taste as good as it gets for cereal,” said Doug VanDeVelde, senior vice president of marketing and innovation at Kellogg’s. “This is the cereal for people who want the ultimate, super-duper taste experience.”
KC's View:
Maybe I’m just getting old and cranky, but I’ve decided lately that “acceptable taste” isn’t good enough. It’s the old “life is too short to drink cheap wine” philosophy.