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Shine from Yahoo! has a story noting that while a lot of companies promote the presence of blueberries - a “superfood” high in antioxidants and Vitamin C - in their products, not all blueberries are created equal.

“Have you actually read the labels on those supposedly blueberry-filled products?” Shine asks.

“Some of them, like Target Blueberry Bagels and General Mills Total Pomegranate Blueberry Cereal, might be fooling consumers into thinking the food has something it doesn't. While manufacturers state they're still within the U.S.'s admittedly loose labeling laws, many of those blueberry-promoting products are made without genuine blueberries.

“The Consumer Wellness Center recently produced a Food Investigations video that looked at the actual blueberry content of several widely available packaged foods. This expose shows how Kelloggs, General Mills, Betty Crocker, and other brands advertise plump, whole blueberries in their cereals and mixes, but deliver dextrose, corn flour, partially hydrogenated soybean oil, sugar, citric acid, artificial flavor, and food colorings Blue #1 and Red #40 instead.

“As the video states, ‘When consumers buy blueberry cereals, muffins, and mixes, they’re under the impression that they’re buying real blueberries. No ordinary consumer realizes they’re actually buying blue coloring chemicals mixed with hydrogenated oils and liquid sugars. That’s why this common industry practice of faking the blueberries is so deceptive’.”
KC's View:
I have no doubt that the companies are living within the letter of the law, but I also think that if these kinds of stories get any traction in the mainstream media, it won't make the food industry look very good ... and will lead to more calls for stricter regulation and more specific labeling.