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Crain’s Chicago Business reports that “Heineken USA is tapping a candy marketer at Kraft Foods as its new chief marketing officer, as the nation's No. 2 beer importer seeks to rejuvenate its flagship brands.

“Lesya Lysyj, a 20-year marketing veteran with extensive consumer packaged goods experience, will start on Feb. 28. She replaces Christian McMahan, who resigned at the end of last year. Ms. Lysyj most recently served as Kraft's VP-marketing for confectionary in the U.S., managing brands such as Halls and Trident, which Kraft assumed when it acquired British company Cadbury in 2010.”
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