retail news in context, analysis with attitude

Amazon.com is out with its list of the nation’s most romantic cities, determined by an analysis of “sales data of romance novels and relationship books (Kindle Books and print books), romantic comedy movies (digital movies and DVDs), Barry White albums (CDs and MP3s), along with sexual wellness products, since Jan. 1, 2011, on a per capita basis in cities with over 100,000 residents.”

The top 20 cities are, in order:

Alexandria, Virginia
Knoxville, Tennessee
Orlando, Florida
Miami, Florida
Ann Arbor, Michigan
Columbia, South Carolina
Cincinnati, Ohio
Murfreesboro, Tennessee
Gainesville, Florida
Tallahassee, Florida
Vancouver, Washington
Round Rock, Texas
Pittsburgh, Pennsylvania
Salt Lake City, Utah
Arlington, Virginia
Las Vegas, Nevada
Clarksville, Tennessee
St. Louis, Missouri
Dayton, Ohio
Frisco, Texas

Amazon also notes that:

• “Needing to turn up the heat are El Monte, Calif.; Paterson, N.J.; and Miami Gardens, Fla., as the least romantic cities, coming in with the fewest number of overall purchases in the determining categories.”

• “Florida is for romantics, with four cities ... ranked among the Top 20 most romantic cities.”

• “For the second year in a row, Miami is the Sexiest City in America, winning the top spot in the sexual wellness category.”
KC's View:
The real news here is how much Amazon knows about its customers. The real question is whether you know as much about yours.

But the other question I would ask about the “top 20” cities is whether it is possible that the folks there aren’t so much romantic, but more in need of help to express it.

Just askin’...