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The New York Times reports this morning that Walgreen will “begin the first national advertising campaign for Walgreens branded health and wellness products on Sunday. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand.

“The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store’s 26,000 pharmacists as a central theme. Kim L. Feil, the chief marketing officer at Walgreens, said that while the ailing economy had spurred an increase in the number of people buying store-brand products, ‘It’s equally important that we elevate the Walgreens brand and product not just on the basis of lower cost’.”
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