retail news in context, analysis with attitude reports that “according to a new survey by Technomic, more consumers are sourcing prepared meals from a wider range of retail foodservice operations than they were two years ago, and they’re doing so in lieu of restaurants. Traditional supermarkets, convenience stores and mass merchandisers have been able to grow their share of the food-away-from-home market as they expand their foodservice platforms and build upon consumer desire for convenience, quality and variety of offerings in retail locations.”

Other notes from the story:

• “About two in five consumers said they usually consider nutrition when purchasing prepared foods, compared to only about a quarter who say they consider nutrition when ordering food at restaurants.”

• “Forty percent of consumers who visit mass merchandisers and convenience stores for RMS (retail meal solutions) purchases, do so at least once a week from those locations.”
KC's View:
However, one area that study suggests that supermarkets are missing might be called the “happy meal segment,” noting that “kid appeal stands out as the primary concept attribute that consumers think RMS programs are lacking. The attribute related to RMS’ appeal to children ranked among the bottom three for each type of retailer as compared to both limited- and full-service restaurants.”

That’s a little surprising ... but an area that retailers ought to be able to address.