business news in context, analysis with attitude

Published reports say that Farm Stores Corp., which operates drive-through convenience stores in South Florida, has launched Farm Stores iExpress, which allows shoppers to place orders for a full grocery shop online and then pick up the products when going through the drive-through.

The fulfillment is being handled through Farm Stores’ ownership of Gardner’s Super Market, which allows them to go beyond the traditional c-store offering.

Helping to run the Farm Stores effort is Senior Vice President Thomas O’Connor, who formerly was President of Publix Direct.
KC's View:
Conceptually, this is very smart because it allows a convenience chain to go beyond its traditional offering while building on existing infrastructure. You have to figure that at least some of the sales will be incremental sales, and this percentage is likely to grow over time.