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The Wall Street Journal reports that HJ Heinz is about to start making ketchup bottles out of so-called “plant packaging” that uses less petroleum, which is seen as an economically advisable approach at a time when oil prices are rising. The packaging was developed by Coca-Cola and has been used by the soft drink company since 2009 for roughly three percent of its bottles around the world.

According to the story, “William Johnson, Heinz's chief executive, said his company is interested in partnering with Coca-Cola in others areas, including procurement, supply chain and health and wellness.”

And Coke CEO Muhtar Kent said that his company “is in talks with other food companies about sharing the technology, but didn't provide further details,” the Journal writes.
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