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CVS has introduced a new private brand “Just The Basics,” which it describes as “a new line of household essentials that brings smart simplicity to shopping for everyday value. With nearly 100 items available today, and plans to expand the line, Just the Basics offers customers' quality essentials at the lowest prices on CVS/pharmacy shelves every single day.”

The announcement goes on, “The newest store brand product line available exclusively at CVS pharmacy, Just the Basics offers a large selection of practical items from a variety of categories throughout the store including household, beauty, baby and personal care. Additionally, Just the Basics offers the lowest prices and highest value when compared to store and national brand options with equivalent sizes and quantities.”
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