retail news in context, analysis with attitude

by Kevin Coupe

Talk about the law of unintended consequences.

The 2007 legislation that phases out and effectively bans the use of incandescent light bulbs also is killing the traditional Easy-Bake Oven, which has been sold for almost a half-century and, as the Los Angeles Times notes, has been inducted into the National Toy Hall of Fame.

According to the story, “The 100-watt bulb was so energy-inefficient, its main product wasn't light. It was heat — enough to bake cookies and cakes in Easy-Bake Ovens.”

Manufacturer Hasbro, however, has released the following statement:

"We are aware that the 100-watt incandescent light bulb will no longer be available beginning in 2012. In fall 2011, Hasbro will launch the Easy-Bake Ultimate Oven, introducing a new way to bake for the next generation of chefs. This new oven features a heating element that does not use a light bulb and offers an extensive assortment of mixes reflective of the hottest baking trends for today."

But somehow, things won’t be the same.

And that’s our Friday Eye-Opener.
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