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According to the quarterly retail research report issued by the United Fresh Produce Association, “weekly dollar sales and per store volume of fresh produce grew in the fourth quarter of 2010, when compared with the same period in 2009. The average price of produce at supermarkets in Q4 2010 also increased.”

Highlights of this quarter’s report include:

• An increase in weekly dollar sales of 3.1 percent for fruit.

• Increases of 11.6 percent in volume and 8.4 percent in sales for the value-added fruits category.

• Increases of 1.6 percent in volume and 4.1 percent in sales for the value-added vegetables category.

• Weekly volume and dollar sales growth for six of the top 10 items in the vegetable category.

• Increases in weekly dollar sales for seven of the top 10 items in the fruit category.
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