retail news in context, analysis with attitude

• Tesco-owned, California-based Fresh & Easy Neighborhood Markets announced yesterday that is introducing 27 new private brand wines, broken into seven brand names and priced from $3.99 to $19.99 per bottle.

The company noted that close to 50 percent of the wines sold in its stores are exclusive to Fresh & Easy, with the majority selling for $10 or less.
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