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Bloomberg reports that “in coming months, Americans will be inundated with commercials pushing everything from soy-infused chili to corn dogs,” as mainstream companies such as Kraft and Kellogg look to get behind a US Department of Agriculture (USDA) recommendation that people should get more soy in their diets.

However, there is one complication: the “ick” factor. “While soy is an integral part of Asian diets, it has never been widely accepted by Americans even though they routinely eat it - perhaps unwittingly - in processed foods that use soy oil such as sauces, salad dressing, baked goods and snack foods,” Bloomberg writes.

The other complication, some analysts: tell Bloomberg: Americans routinely ignore USDA recommendations.
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