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Roche Bros. announced that it has begun offering a call-in service at 17 of its Boston area stores, providing “the ability to call-in a grocery order via the phone and have the groceries delivered to the customer’s doorstep.”

The service is designed to appeal primarily to elderly and disabled who need home delivery, but either don’t have access to a computer or do not know how to use one.

“Roche Bros. has a long tradition of meeting the needs of the community,” says Arthur Ackles, director of marketing for Roche Bros. “That means serving not just our core customers, but customers whose lifestyle may be compromised. This philosophy is at the heart of what Roche Bros is all about.”

Roche Bros. has been offering online shopping and home delivery via MyWebGrocer since 2005.

Full disclosure: MyWebGrocer is a longtime and valued MNB sponsor.
KC's View:
I think that anything you can do to be available and responsive to your customer base is a good thing. Kudos to Roche Bros.