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Bloomberg reports that Apple Inc. is suing Amazon, accusing the online retailer of improperly using the trademarked “App Store” name for a mobile software developer program. The trademark infringement suit “asked for a court order to prevent the company from using the “App Store” name, as well as for unspecified damages.”

Apple’s App Store, available via iTunes, has facilitated more than 10 billion downloads since it was launched in 2008, the company said.

According to the piece, Amazon has not provided “a substantive response” to Apple’s requests that it stop using the “App Store” term.
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