retail news in context, analysis with attitude

Sunflower Farmers Market announced that it will open its first California store - in Roseville, about 20 miles northeast of Sacramento - on May 11. Sunflower currently operates 33 stores in six southwestern states, using the motto, “Serious Food, Silly Prices” as a way of distinguishing itself from pricier competition.

Even as it expands into a new market, Sunflower has been dealing with a series of challenges - the recent arrest on charges of child prostitution and subsequent resignation of Michael Gilliand, the company’s CEO, and then the announcement that competitor Sprouts Farmers Market will merge with Henry's Farmers, a move that almost certainly will result in a competitor with deeper pockets and more ambitious growth plans.
KC's View: