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USA Today reports on how, despite the fact that the government’s 2010 Dietary Guidelines recommend that American adults consume at least eight ounces or two servings of seafood a week, the average US adult now eats less than half that, or about 3.5 ounces.

“Among reasons for seafood resistance,” the paper writes, are “complaints about taste, cost and limited access to stores that sell a variety of fresh seafood; concerns that seafood is difficult to cook; and confusion about contaminants, especially mercury, which occurs naturally in soil and rocks but can be released into the air through industrial pollution.”
KC's View:
This continues to be an area of enormous opportunity for retailers ... if they are ambitious, aggressive and transparent. See our next story...