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7-Eleven announced yesterday that it is teaming with Paramount Pictures and Marvel Studios for a promotion tied to the release of Thor, the superhero movie scheduled to debut on May 6. The promotion will feature Thor-themed collectible cups, straws and a “crazy-colored flavor.”

The press release notes that “the newest Marvel Studios movie tells the epic story of Thor, which spans across the Marvel Universe from present day Earth to the realm of Asgard. At the center of the story is The Mighty Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth and forced to live among humans as punishment. Once here, Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth ... The movie stars Chris Hemsworth, Natalie Portman, Anthony Hopkins, Tom Hiddleston and Jaimie Alexander with a cameo appearance by a 7-Eleven store, also featured in the trailer promoting the film.”
KC's View:
have to admit that if I were looking to attach myself to a superhero film this summer - and there are going to be a bunch of them - it probably would not be Thor, which doesn’t have a hugely compelling trailer. (The powers-that-be behind the Marvel movies have done a pretty good job with the Iron Man movies, though they’ve been less successful with The Hulk franchise.)

Captain America: The First Avenger actually looks like it could be pretty good, and the second trailer for Green Lantern is an enormous improvement over the first one.

Then again, maybe Steve Rogers and Hal Jordan didn’t frequent c-stores, which would have limited 7-Eleven’s options...

(I am such a geek sometimes...)