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The Los Angeles Times reports on the growing competition in Southern California between In-N-Out and Five Guys Burgers and Fries, which has begun opening stores in the Los Angeles area.

According to the story, “Like In-N-Out, Five Guys' menu is focused on single and double hamburgers and cheeseburgers, along with hand-cut fries. And like In-N-Out, Five Guys restaurants are red and white, with perky employees in red-and-white uniforms.

“And Five Guys is coming on strong.

“The privately held chain, which has 770 locations in the U.S. and Canada, began moving into California two years ago with a handful of shops in Orange County and the Inland Empire.

“Now there are 27 locations in the state, but Five Guys has sold the rights to open 200 more in Southern California alone — nearly double the number operated here by In-N-Out. Next up is a Culver City location, set to open in mid-April. But to really make inroads here, Five Guys will have to get past a major hurdle: the intense loyalty of In-N-Out customers.”
KC's View:
Of the two, for me, it would be In-N-Out. No question.