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National Public Radio reports on how Five Guys Burgers and Fries is “leading a burger revolution that's making the bigger chains take notice.”

The premise is this: Five Guys uses better beef and fresher potatoes for its burgers and fries, charges more, and takes more time to cook its products than any of the fast food burger chains. In doing so, it has become the fastest-growing restaurant chain in the country.

The recession has helped, the story suggests, since a more expensive, higher quality burger became an affordable luxury for a lot of people. But there also seemed to be a sense that a lot of people were ready to move away from lowest common denominator food ...and Five Guys was there to satisfy that growing hunger.
KC's View:
I’ve always hated the lowest common denominator approach to anything. I love stories like this one.