retail news in context, analysis with attitude

by Kevin Coupe

The Los Angeles Times reports that “for the first time, more smart phones were sold than any other type of mobile phone last quarter, according to the NPD Group research firm.

“Sales of smart phones rose 8% during the first three months of 2011when compared with the same period in 2010, the NPD Group said. Smart phones accounted for 54% of total cellphone sales for the period.”

By their very definition, more smart phones means the potential of more smart shoppers who know more about product availability, price, ingredients, nutrition, environmental impact, sustainability competition and packaging.

Which means that manufacturers and retailers need to be smarter and more transparent about how and what they communicate to shoppers, who also are talking to each other with greater frequency and may in fact know more than marketers about the products they are buying - or not buying.

And that’s an Eye-Opener.
KC's View: