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Pierre-Olivier Beckers, president/CEO of Delhaize Group, said yesterday that the company has “re-launched around 200 Food Lion stores in the Raleigh and Chattanooga markets that will serve as phase one of the fundamental repositioning work focused on the brand elements of price, assortment and shopping experience. Helped by what we learn from this first phase, we will roll out the re-positioning work to the large majority of the Food Lion network by the end of 2012."

Cathy Green Burns, president of Food Lion, said yesterday that the repositioning reflects a “back to basics” approach that will emphasize both pricing and quality, as the company looks to heighten its value proposition in a bid to build both sales and market share.
KC's View:
I’ve always been impressed by Delhaize’s flexibility, its willingness to move the pieces around the board when strategically necessary or desirable. And can’t imagine anyone better than Cathy Green Burns to make it work.