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The Minneapolis Star-Tribune reports that Supervalu will unveil a new seafood policy today, calling for “100 percent of its wild-caught seafood to originate from sustainable fisheries or ‘those on a clear pathway to sustainability’.”

The company says it aims to meet the goal by 2015. While Supervalu says that the new policy has been in the planning stages for more than a year, the Star-Tribune notes that “it comes less than a month after the environmental group Greenpeace slammed Supervalu for being one of the nation's worst big supermarket chains when it comes to selling seafood raised or caught through environmentally sustainable processes.”

The policy was developed in concert with the World Wildlife Fund, and certification will be done by the Marine Stewardship Council.
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