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Lubbock, Texas-based United Supermarkets announced that it has entered the convenience store business with its first stand-alone offering, in Lubbock, that features “a six-pump fuel station and will feature fresh offerings along with the traditional items guests would expect to find at a convenience store.”

The company already runs what it calls “A Taste of Market Street” stores, small-format units that operate on the same property will full-size Market Street stores.

“Our goal with United Express is to take the offerings and products such as prepared foods which have been most successful in our A Taste of Market Street stores, as well as those on-the-go convenience items, and blend them where guests will see traditional offerings with a unique United flair,” says Chris Bridgford, director of fuel and convenience operations. “If a guest wants to come in and get a bag of chips and a soft drink, they will be able to do that. But if they are looking for a nice tossed salad or some other quality meal solution, those are available as well – and those are the items you don’t typically find in a convenience store.”
KC's View:
This is an extremely important move, because retailers can’t allow themselves to be hemmed in by traditional boundaries or heritage systems (defined in the broadest possible way).