retail news in context, analysis with attitude

by Kevin Coupe

There are a lot of In-N-Out hamburger fans in the MNB community, so it won’t come to a major surprise to many readers that when In-N-Out opened its first Texas units this week, there reportedly were people camping out overnight, and a mile-long line of cars waiting to get in once the place opened.

There’s even video on YouTube that shows a young woman being moved to tears by eating an In-N-Out burger.

Just goes to show you. A lot of companies talk about loyalty programs and data compilation and utilization, but in the end the best loyalty program is a product that is really, really good.

That shouldn’t be an eye-opener. But it is.
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