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The Wall Street Journal reports that “more than 550 health professionals and organizations have signed a letter to McDonald's Corp. asking the maker of Happy Meals to stop marketing junk food to kids and retire Ronald McDonald.

“The letter, slated to run in the form of full-page ads in six metropolitan newspapers around the country on Wednesday, acknowledges that ‘the contributors to today's (health) epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem’.”

The campaign is being coordinated by by the nonprofit watchdog group Corporate Accountability International.
KC's View:
Readers of MNB will know that I am no fan of McDonald’s ... but there is a part of me that thinks that this is too much, or at least not the real problem. It is my job as a parent to make these decisions, to teach my kids to understand the often vast difference between marketing messages and the truth, and to help them understand the notion of personal responsibility. Sure, force McDonald’s to be completely transparent about what is in the products they serve. But I’m not sure that retiring Ronald McDonald is the answer to all society’s ills.