retail news in context, analysis with attitude

In the UK, Retail Gazette reports that a Tesco store in Essex is testing a new satellite navigation system for Android mobile phones that “will be able to design a quickest route round the Tesco Extra store by inputting a list of the items they wish to purchase.

“If rolled out to all Tesco stores it should significantly speed up people’s shopping trips as unnecessary aisle meanders become a thing of the past. Customers will even be able to send a list to a friend or family member who will be able to pick up wanted goods with the minimum of fuss.”

Nick Lansley, Head of Research and Development for Tesco.com, writes, “The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route.”
KC's View:
So much for impulse sales...

This doesn’t mean that people won’t go up and down the aisles - just that retailers will have to do a better job at baiting the hooks that will compel people to go beyond their comfort zones. And it will make the fast-and-convenient shopping trip potentially even faster and more convenient. Yippee!

(BTW, I love the British. I wish I were the kind of person who could use phrases like “unnecessary aisle meanders” so casually.)