retail news in context, analysis with attitude

by Kevin Coupe

The MNB community has a lot of Margaritaville fans, so we’ll use this opportunity to take note of a USA Today story this morning about how singer/writer/philosopher Jimmy Buffett “is collaborating with game developer THQ on a free-to-play online social game, due this year on Facebook and Apple iPad, stocked with attractions custom-built for Buffett's Parrothead following ... Like other online games, Margaritaville Online will let players earn virtual currency to buy in-game booty and spend real money to customize their game more quickly. Buffett hopes to incorporate a feature that lets players parlay virtual goods into rewards at Margaritaville restaurants.”

According to the story, “Characters and destinations in Buffett's game are based on his life, songs and books. There's a Captain Tony's Boats and Planes outpost, based on the late former Key West mayor — chronicled in the song ‘Last Mango in Paris‘ - as well as Joe Merchant's Trading Post, a nod to his 1992 book Where is Joe Merchant?.”

The story goes on: “Buffett's music is in the game, and players can create their own band. Eventually, he hopes to let players input performances into tracks to identify the ultimate Coral Reefer cover band.

“In the future, Buffett foresees Parrotheads at his concerts ‘in a parking lot, tailgating, having a beer, grilling a dog and playing Margaritaville on their iPhones or on their Blackberrys waiting to get into the real show’.”

Just don’t drip Heinz 57 on the equipment.

And that’s our Wednesday Eye-Opener.
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