retail news in context, analysis with attitude

The Wall Street Journal this morning reports that “while testing isn’t yet complete, it looks like bean sprouts grown in Germany could be the source of the E. coli outbreak that has killed 22 people in Europe and sickened 1,600, many of them seriously.”

According to the story, “Agricultural officials say a bean-sprout supplier has been linked to  restaurants where people ate and then fell ill, and that an employee of the bean-sprout supplier has also been infected by E. coli. With no confirmed link, though, officials are still warning Germans to avoid eating fresh cucumbers, tomatoes and lettuce, the previous prime suspects in the outbreak...”
KC's View:
I know this. I’ll be in Spain next week, covering the annual Consumer Goods Forum (CGF) summit in Barcelona ... and I’ll be avoiding anything that even looks like a raw vegetable.