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In the UK, Marketing Magazine reports on Tesco’s desire to become a global brand player, starting with ice cream and pet food that will not be identified as Tesco products, are designed to compete with national brands, and that conceivably could even be carried by retailers that compete with Tesco, though they are more likely to be carried in the short-term by non-competing retailers.

According to the story, Tesco “is examining all categories to find out where else it can create brands ... ChokaBlok ice-cream, La-thams dog food and NutriCat cat food will be the first ‘venture brands’, as they are referred to internally, to come to market ... All three brands will launch in Tesco’s central European stores in the coming weeks.”

Meanwhile, Reuters reports that Tesco “plans to step up a drive to integrate its online business with its stores to strengthen its position as a ‘multi-channel’ business.”

CEO Philip Clarke said this week that Tesco “had an advantage over pure online competitors because they could offer customers more delivery options ... Clarke said Tesco, the world's biggest online grocery retailer, planned to offer a ‘click and collect’ service -- where customers shop online and pick up goods in stores -- for non-food purchases in 600 British stores by end-2011.”
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