retail news in context, analysis with attitude

A website called Thrillist.com has a story about a new meal solutions-oriented service called YupEat.

Here’s how it works. YupEat sends subscribers one dinner recipe a day. If you like it, you go click on the ingredient page. You remove any ingredient you already have at home. You then pay, using a credit card or PayPal. YupEat then sends someone to the store to do the shopping for you and then delivers the food to your home at an agreed-upon time.

The service is a start-up, with operations, best as can be determined, in San Francisco and Vancouver. The company’s slogan: “Because grocery shopping sucks.”
KC's View:
Not sure if this is an idea with legs ... but it certainly points to a demographic that supermarkets need to pay attention to - people who hate supermarkets.