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Kroger announced that it is building a website themed around its Comforts line of baby products - “ComfortsForBaby.com enables busy moms to access and exchange ideas online, offering a community where mothers can -- between breaths -- share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the latter designed specifically to engage Latina moms ... The website will offer advice-oriented articles, such as how to soothe a crying baby or make mealtimes more fun and nutritious. Articles focused on newborns, infants and toddlers will be updated weekly.
Another feature will focus on products. It will provide an opportunity for moms to share their feedback online with other moms.”

Paula Andruss, a mother of three and the site's official ‘Chief Comforts Mom,’ says that “ComfortsForBaby.com speaks to a cross-section of moms. It's a place where they can share, support and learn from each other.”
KC's View:
Brilliant.

Moms would much rather listen to each other than to so-called experts.

Now, I want to see Kroger do a website for men seeking comfort. Hell, I might even want to write it for them...