retail news in context, analysis with attitude

Reuters reports that when it comes to legislation that bans the sale of sugary soft drinks in certain public places, laws that are backed by anti-obesity activists, the soda industry is not going gently into that good night.

According to the story, “U.S. public awareness campaigns about sugary soft drinks are under legal attack by beverage makers, which have sued New York City's health department and hit local governments with requests for documents on the science behind the initiatives ... The soda industry, which says it is defending its products from ‘baseless’ attacks, and its attorneys have filed at least six document requests with public agencies from California to New York. Anti-obesity advocates say the requests -- which can take hundreds of staff hours for cash-strapped governments to satisfy -- come from the tobacco industry's playbook.”

The American Beverage Association (ABA) maintains that soda manufacturers are being demonized, and that the science behind the bans is questionable.
KC's View:
I would suggest that the long-term impact of being compared to the tobacco companies will not be a positive one, and so the ABA better be careful how it proceeds.