retail news in context, analysis with attitude

Advertising Age reports that the National Retail Federation (NRF) is predicting that “more parents will be shopping closer to the beginning of school this year. Nearly one-third of families will begin shopping just one to two weeks before school starts, up from less than one-quarter last year. And more than 40% of shoppers will begin shopping three weeks to one month before school starts, up from 33% last year. That means, for many of those students not hitting the books until September, shopping won't kick off until early August or later.”

No surprise about the reason: parents remain concerned about the economy, so they are waiting as long as possible to make necessary expenditures, and hoping that the later it gets, the more retailers will be likely to offer sales that will cut down on their out-of-pocket.
KC's View: