retail news in context, analysis with attitude

• The Financial Times reports that Tesco “is poised to offer customers a free WiFi internet service in its stores, in what is thought to be a first for a British supermarket ... Providing WiFi, which enables wireless connectivity to the internet for smartphone and laptop users, means customers will be able to compare prices and read product reviews as they shop.”

FT notes that the “move comes as Britain’s biggest retailer seeks to embrace customers’ changing shopping habits, but also reinvigorate its domestic business, under new chief executive Philip Clarke.”
KC's View:
Better to embrace and enable the conversation that resist it. (MNB Rule #7.)