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The Wall Street Journal reports that “bagged salad producers such as Earthbound Farms and Fresh Express are experimenting with new ingredients and production methods to improve their products” and, as a result, increase consumption by Americans.

The story says that “at Fresh Express Inc., a unit of Chiquita Brands International Inc., executives think adding more vegetables to bagged greens will get consumers to eat more salad. They are aiming to release a bagged salad that has not just lettuces but also cucumbers, tomatoes and red peppers, among other vegetables, by sometime next year. All shoppers will have to do is open, pour and eat.”

And, “Organic producer Earthbound Farm plans to introduce ‘Powermeal’ salad kits like Blueberry Quinoa Protein Balance and Tomatillo Black Bean Energy later this summer. The company says add-ins like black beans and quinoa make these salads full meals.”

These product introductions are meant to address the following reality: “Despite decades of nagging to eat more leafy greens and colorful vegetables, the average American eats a salad at mealtime only about 36 times a year. That's 20% less often than in 1985, when the average annual frequency was 45, according to market research firm NPD Group. Fewer than half of Americans - 49% - ate at least one ‘leaf salad’ at home in two weeks, compared with 75% who ate a potato dish and 81% who ate beef.”
KC's View:
I hadn’t thought about it before, but upon reading this story, I realize that this is a section of the supermarket that - despite the fact that it revolutionized the salad business when it was introduced - could use some new energy. Some of these new products sound interesting, and I’d certainly be willing to try them.