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Meijer announced that it is opening a new format in the Chicago area - Meijer Marketplace, described as a kind of “mini supercenter” that is half the size of its traditional stores but that tries to offer the same benefits of the larger units, including a “tailored” grocery offering with localized appeal.

According to the announcement, “Much of the focus on the new store in Melrose Park will be on providing a total grocery shopping experience with fresh quality meats and produce, as well as a wide variety of deli, bakery and pantry items.  The new Meijer store will include a targeted focus on Hispanic and Italian foods, providing a new shopping option for the ethnically-diverse community nearby.

“The smaller-format store will offer the Melrose Park community the ‘Higher Standards and Lower Prices’ that Meijer customers have come to expect, featuring national and Meijer own brand grocery items, along with a full-service pharmacy offering a variety of national and Meijer brand health and beauty products.

“In the general merchandise area, the Meijer Marketplace will feature key categories such as electronics, seasonal items, toys, sporting goods and a pet department, with numerous national brand products throughout the aisles. The store will maintain a flexible layout that allows Meijer planners to bring in new items based on customer feedback.”
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