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USA Today reports that Dove Ice Cream is trying to drum up business by sending an “adults-only” ice cream truck to business districts in a number of metropolitan areas - Chicago, Minneapolis, Baltimore - where it has been giving away not just Dove bars, but also massages and manicures.

"We created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way," Craig Hall, general Manager of Mars Chocolate North America, tells the paper.
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