retail news in context, analysis with attitude

by Kevin Coupe

The Chicago Sun-Times reports that “a small but growing number of hotels are starting to use new radio frequency chips “ to make sure that guests are not stealing the towels and bathrobes.

According to the story, “With cotton prices rising and fewer employees in housekeeping, hotels are using the tech to monitor the whereabouts of bathrobes, bed sheets, duvet covers, bathmats, pool towels and banquet linens.” One estimate is that between five and 20 percent of hotel linens “typically go missing,” and so in some cases, the investment in RFID technology can be justified financially.

Not everybody is on board, however, because for some RFID chips are still too expensive. But this is yet another Eye-Opening example of how technology is challenging the way in which business is being done.
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