retail news in context, analysis with attitude

The president of Domino’s Pizza in Japan, Scott K. Oelkers, has announced support for a $21 billion plan to build the first pizza restaurant on the moon. The scheme is detailed in a presentation made on the company’s website in which Oelkers appears in a spacesuit.

According to Advertising Age, Domino’s in Japan is known for “wacky stunts,” and has stepped up their frequency as the company has celebrated its 25th anniversary there.
KC's View:
Somebody has to make pizza on the moon. I wish it were someone other than Domino’s, but if I’m there, I guess I’ll take what I can get.

I do love a good attention-getting stunt, though.