retail news in context, analysis with attitude

Ben & Jerry’s may be part of a major conglomerate, but that doesn’t mean the company has lost its sense of irreverent humor.

The Unilever-owned ice cream manufacturer has long been know for creating special flavors with cultural significance ... and now it has come up with a limited edition flavor keyed to an old “Saturday Light Live” skit in which host Alec Baldwin played a character named Pete Schweddy.

Schweddy, you see, owned a store that made Christmas-themed foods. Especially different kinds of balls - popcorn balls, cheese balls, rum balls, etc...

And because it was “Saturday Night Live,” these were called “Schweddy Balls.”

Ben & Jerry’s now has come up with an ice cream called “Schweddy Balls,” made up of vanilla ice cream “with a hint of rum and ... loaded with fudge covered rum balls and milk chocolate malt balls.”

KC's View:
I love it. And, if you want to see the original, hilarious and totally off-color sketch, click here.